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Yanagisako, Sylvia Junko

Grant Type
Post-Ph.D. Research Grant
Insitutional Affiliation
Stanford U.
Completed Grant
Approve Date
Project Title
Yanagisako, Dr. Sylvia Junko, Stanford U., Stanford, CA - To aid research on 'Made in Translation: Italian Family Firms in China'

DR. SYLVIA YANAGISAKO, Stanford University, Stanford, California, was awarded a grant in April 2006 to aid research on 'Made in Translation: Italian Family Firms in China.' Ethnographic research on Italian family firms pursuing transnational business ventures in textile and clothing production in China shows that their transnational business projects are incited and shaped by kinship sentiments and commitments. Commitments to family firm continuity and intergenerational succession spur projects of transnational investment, expansion, and diversification and shape management strategies. At the same time, family members are reluctant to live in China. Thus, in contrast to the management of the firm in Italy, family members are not engaged in day-to-day decision-making in production and distribution in China. Instead they rely on hired managers who are not family members. This new generation of Italian transnational managers is developing local cultural knowledge that is becoming increasingly important as the portion of the firms' revenues derived from business activities in China and other Asian markets grows. Transnational expansion thus poses some crucial challenges to both the management structure and identity of Italian entrepreneurial families whose sense of distinction has derived from their location in the social landscape of Italy.