Preliminary abstract: This ethnographic study addresses the cultural politics of indigeneity in the Peruvian Andes through the production, dissemination, and consumption of a musical genre called chimaycha. Chimaycha originated in the rural-indigenous region of Ayacucho, Peru, and today circulates in traditional forms and 'modernized' versions that borrow from transnational dance music. Its diverse listeners align the music with their own expectations of indigenous difference, but these expectations do not fall neatly along ethnic lines. I will observe and interview performers, media workers, and instrument makers to determine how they believe that the genre's variants transmit the essence of indigeneity. I will also show how their choices become tied to stable consuming publics, by documenting the way that they target particular populations in dissemination. I expect to find that distinct approaches to indigeneity influence the materials that are selected for circulation at different points in the chimaycha network, depending upon the background of the actors who dominate that location. By studying this network, I will show how competing versions of indigeneity depend upon the structure of the local media system, thereby expanding the social scientific literature on media, technology, and group sentiment, as well as indigenous mobilization outside the political sphere.
Tucker, Christopher. 2013. Gentleman Troubadours and Andean Pop Stars Huayno Music, Media Work, and Ethnic Imaginaries in Urban Peru. University of Chicago Press: Chicago and London.