BRITTA E. INGEBRETSON, then a graduate student at University of Chicago, Chicago, Illinois, was awarded funding in April 2012 to aid research on 'Media, Circulation and the State: A Study of Women's Reading Practices in a Chinese Village,' supervised by Dr. Judith Farquhar. The grantee has conducted ethnographic fieldwork on women's leisure and media consumption habits in Tunxi, located in southern Anhui Province, China. The project explores how women in a rural city seek to constitute themselves as modern, 'cultured' (you wenhua de) subjects in China's rapidly urbanizing countryside, and how these women navigate through and interact with state efforts to produce 'quality' (you suzhi de) subjects. Through fieldwork at various sites including a rural school, a yoga studio, and a newsstand, this research shows how rather than reject concepts of 'quality' or 'culturedness' as promoted through state campaigns such as the 'superior birth, superior (child) rearing' (yousheng youyu) campaign, women seek to inhabit and quite literally embody them through various projects of self-improvement. These concepts of 'quality' and 'culturedness' are defined through a constellation of diverse and seemingly disconnected practices and qualities that index a forward-thinking, modern, and upwardly mobile mother independent from traditional family networks and local hierarchies, as well as distinct from the imagined 'backwards' (luohou) rural subject.